Somersault
album identity. fiber arts.
The art direction of this project is characterized by a unique integration of fiber arts, specifically utilizing elements of sewing and embroidery.
Problem
Musically, the album speaks to universal experiences of longing and introspection. The band struggles to interpret these concepts and themes.
Solution
A blend of analog and digital design elements, crafted together to create a unified album identity.
Brief
Beach Fossils is an American indie rock band formed in 2009 in Brooklyn, New York. The band’s music is often characterized by its dreamy, atmospheric sound.
This project targets music lovers who appreciate Beach Fossils distinctive sound, lyrical depth, and contribution to the indie music scene.
Process
STRATEGY
who
what
why
INNOVATION
art direction
sewing
assembly
FINAL SOLUTION
synthesis
deliverables
Just as different fabrics are woven together to create a cohesive garment, the musical layers blend seamlessly to form a rich and multi-dimensional auditory experience. The parallels between the musical and textile realms highlight the beauty of complexity and craftsmanship in both art forms.
