101 Inventions
art direction. poster design.
The National Geographic 101 Inventions showcases the typewriter and cellophane as diverse and significant human inventions throughout history.
Problem
The brand identity fails its purpose: to inspire.
Solution
Promotional poster, informational booklet.
Brief
National Geographic is a globally renowned brand that encompasses a variety of media platforms, including television channels, magazines, books, documentaries, and digital content.
This project targets a broad audience interested in history, science, technology, innovation and culture.
Process
STRATEGY
who
what
why
INNOVATION
layouts
art direction
FINAL SOLUTION
synthesis
finals
This project underscores the timeless significance of innovation in shaping human history and emphasizes its enduring importance in driving positive change and advancement in society.
