Simply Mixology
integrated ad campaign. art direction.
Simply Mixology is an integrated advertising campaign featuring a handmade typeface.
Problem
The brand identity fails its purpose: to inspire.
Solution
Print and digital advertisements
Brief
Simply is a beverage brand most commonly known for their juices. The brand uses high quality, natural and simple ingredients in their products.
This project targets busy young adults who may not always have the time to prepare and source various ingredients for a drink. this audience appreciates the simple things in life and aspires to live a sophisticated lifestyle, complete with high quality drink experiences.
Process
STRATEGY
who
what
why
INNOVATION
layouts
art direction
FINAL SOLUTION
synthesis
finals
By saying yes to simplicity, Simply invites the audience to embrace a lifestyle that values ease without compromising quality.
