The Port O Call
integrated ad campaign. brand identity.
The Port O Call is known for its convenient location and family friendly atmosphere, making it a favorite hotel for visitors to Ocean City, New Jersey.
Problem
Current brand identity does not match positioning statement.
Solution
An integrated brand identity solution.
Brief
The Port O Call would like to be perceived as a timeless destination hotel filled with stress free fun for parents and children alike.
This project targets dynamic upper middle class working parents in the Greater Philadelphia area who are looking for an enticing summer getaway for they families that seamlessly blends both modernity and childhood fun.
Process
STRATEGY
who
what
why
INNOVATION
logo development
art direction
campaign progress
FINAL SOLUTION
synthesis
finals
“On Us” reinforces the idea that hospitality overrides customer stress. This print campaign will be stationed on walking billboards across downtown Philadelphia. This campaign also includes hotel products featuring matching copywriting, allowing the campaign to come full circle.
