Glazed Over Studio
brand identity solution. strategy.
This project marks the launch of a new brand strategy, aimed at refreshing the studio’s image, enhancing customer perception, and expanding its appeal in the competitive art and creative experiences market.
Problem
Glazed Over Studio wishes to be perceived as a trendy, modern, and inspirational business rooted in community.
Solution
Integrated brand strategy and identity.
Brief
Glazed Over Studio is a dynamic, inclusive, and innovative creative hub. Glazed Over Studio has the accommodations to bring people together, foster imagination, ignite joy, and express themselves creatively and freely.
The primary target demographic is 25-40 year old women with children ages 1-15 seeking creative activities. This audience values experiences that provide both personal fulfillment and family bonding.
Process
STRATEGY
who
what
why
creative brief
INNOVATION
art direction
analog design
logo development
FINAL SOLUTION
deliverable development
synthesis
finals
Glazed Over Studio builds a community of artists and young adults seeking creative outlets. Offering an array of artistic activities, workshops and events, allows the studio to become an inspiration hub, ultimately inviting the target demographic to discover the possibilities of creative self expression.
