Innovation Festival
typographic solution. brand and event identity system.
Organized by Fast Company, this festival brings together leaders, entrepreneurs, innovators, and creative thinkers to discuss and explore the latest trends, ideas, and strategies driving innovation.
Problem
The brand identity fails its purpose: to inspire.
Solution
A new and unique brand identity for the festival that encourages constant innovation and creative development.
Brief
Organized by Fast Company, this festival brings together leaders, entrepreneurs, innovators, and creative thinkers to discuss and explore the latest trends, ideas, and strategies driving innovation.
This project targets a diverse audience of professionals, entrepreneurs, innovators, company leaders, creatives, and individuals interested in exploring the latest trends, ideas, and strategies driving innovation across various sectors.
Process
STRATEGY
who
what
why
INNOVATION
typeface development
layouts
art direction
FINAL SOLUTION
synthesis
finals