Drunk Elephant

interface design. integrated ad campaign.

Much like you choose ingredients for your daily smoothie based on your body’s cravings, pick products for am and pm skincare smoothies based on how your skin feels.

Problem
Target audience does not know what skincare products can be mixed together, nor the order to apply products.

Solution
An integrated ad campaign complete with app development that personalizes a skincare smoothie based on their needs that day.

Brief

“How do you Smoothie” is a useful campaign for Drunk Elephant’s audience to make their lives easier and create meaningful difference between the brand and the competition.

This project targets the Z and millennial generations. This audience is outspoken, environmentally conscious and self aware. They pay close attention to the ingredients that are in the products they consume.