La Roche - Aprés
Experiential Brand Activation for La Roche-Posay.
Agency: MAS
My team was tasked with creating a disruptive, innovative outdoor activation, bringing La Roche-Posay’s sunscreen products to life with new tech and immersive experiences at a music concert or festival. The result: a kick - ass activation filled with a social media and influencer strategy, high-quality technology, beautiful renderings, sustainability perks, and more.
The Team
Anja Jolin Marketing Lead and Graphic Designer
Natalie Doggett Copywriter
Derek Houston Marketing Lead and Accounts Director
Jacob Zinnecker Technology Director
Jyllian Aguilar Creative Director
Melissa Parsons Producer
Harper Beattie Producer